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Linked in headline over1/23/2024 ![]() Consider using bullet points rather than paragraphs, and format the text so it’s easy to read. To rank highly your profile will need to be 100% complete, with every profile section completed. Use all of the 120 characters available.Remember, you want the headline to create an informative and impactful snapshot of yourself. LinkedIn automatically populates your headline with your current or most recent position – however, you have the option to customise it. Customising your headline is not only critical for SEO, it’s also an important part of your personal brand - how people view and perceive you on the platform. ![]() Your LinkedIn headline sits just below your profile image and name. LinkedIn prioritises skills already in its database, so when adding a new skill, start typing it, then select the most relevant suggestion that appears. Now, use these keywords throughout your profile in as many sections as possible, including your: Learn more about Keyword Research. Examples of keywords and phrases include:įor LinkedIn, create a list of 7-10 words or terms that your ideal client would use when searching for the service you offer. Whilst the algorithm sites are deep within LinkedIn’s IT team, there are some simple and effective ways you can make the algorithm work for you.Ī keyword is a word or phrase that searchers enter into a search engine. Each unique user on LinkedIn is provided with a unique relevance score based on various factors to determine the ranking. When optimising your LinkedIn profile to increase visibility there are several factors to the process including LinkedIn’s ranking process which uses an algorithm to select and order the results provided when a user searches for a keyword or phrase. The higher your profile is ranked when someone searches for a particular term, the more views your profile is likely to get. LinkedIn SEO refers to the way you write and use your profile to increase its ranking in a search and therefore its visibility. How Search Engine Optimisation (SEO) works for LinkedIn. If you follow these steps you will see an increase in profile visit rates, engagement rates and qualified leads. ![]() Increase the eyes on your personal profile with this 6-step SEO for LinkedIn optimisation guide.
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